BE+: We have found new ways to deal with uncertainties- MA Parthasarathy – ET BrandEquity

MA Parthasarathy shares his views across the methods by means of which the trade is shifting forward regardless of limitations…

MA Parthasarathy, chief government officer, Mindshare, South Asia, says these are robust instances for the trade, however it’s doing job of tackling uncertainty and new methods have been discovered to face the challenges. Entrepreneurial spirit and innovation are on show, he says, including that trade has encountered quite a lot of chaos in recent times and now it’s working higher as groups which is a genuinely collaborative expertise.

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