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Up to date: Might 22, 2020 1:15:48 pm
“India’s gaming market is still nascent and the behaviour of the gamers is still to be discovered in many ways.” Coming from Quentin Staes-Polet, Common Supervisor, India and SEA, of Epic Video games, one of many prime sport builders on this planet, this is a vital assertion.
Chatting with indianexpress.com from Goa, Quentin says India’s gaming market is rising quick, however from a small base. “Literally, three years ago bandwidth was limited and very costly and now it’s very cheap. That is something that has transformed the market dramatically in a very short time period of time,” he says.
Whereas the dimensions of the market is huge, Quentin says there are nonetheless challenges for a giant developer like Epic Video games. “There are a lot of peculiarities that make it very interesting but that also makes it very challenging to address especially if your focus is on the high-quality, high-visual gaming experience. India is also a fairly low average revenue per user (ARPU) market,” he explains.
Though India’s gaming market isn’t as matured as Japan or Europe, Quentin mentioned he has seen a spike within the variety of sport consoles being offered right here. That mentioned, India continues to be very a lot a cell gaming market. “The console numbers are not comparable and I think the guys who are successful are the developers in the mobile space,” he says.
“I think now there are certainly some companies that are doing good business. So we are definitely looking at it and trying to find what’s the right point for us to come in.”
‘Fortnite has lots of players in India’
Epic Video games’ Fortnite has been a big success with over 350 million registered players globally, making it the most well-liked free-to-play battle royale sport ever made. Whereas there isn’t any data on what number of gamers log in day-after-day or month, the developer in April introduced that gamers logged 3.2 billion hours of Fortnite. The sport reportedly generated $2.four billion in income for Epic in 2018.
Fortnite is all over the place as of late and so is PlayerUnknown’s Battlegrounds (PUBG), developed by South Korea’s Bluehole. “Both those games address different age groups. Even though they both have a battle royale component, those games appeal to different people in different ways,” Quentin says.
Quentin didn’t share any India-specific figures, however did say that plenty of gamers truly play Fortnite in India. “We definitely have lots of players in India,” he mentioned.
Epic Video games not too long ago made Fortnite accessible on Google Play Retailer for the primary time, nearly a yr and a half after the studio tried to problem the app retailer duopoly. The favored title had beforehand solely been accessible on Android by means of various means. Apple and Google each take a 30 per cent reduce on all in-app transactions made inside apps distributed by way of their app shops – a payment that Epic Video games CEO Tim Sweeney had beforehand referred to as “disproportionate”. The blockbuster sport has been accessible on the iOS App Retailer since its launch.
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