Goodknight engages employees, families in new campaign – ET BrandEquity

Goodknight requested workers to ship movies of their household with a cool one-line description of what defines their households.

Mosquito management model, Goodknight has launched ‘Stay Home, Stay Protected’, a brand new model marketing campaign. The model has unveiled a movie that includes crowdsourced pictures of Godrej Consumer Products workers together with their households.

Be it well being, films, meals, every household have its pursuits and actions that outline them and brings them collectively. Goodknight requested workers to ship movies of their household with a cool one-line description of what defines their households. Though the present pandemic requires us to remain at house, it’s a time that brings collectively households too. Such moments should be cherished positively.

Sunil Kataria, chief govt officer, India and SAARC, Godrej Client Merchandise (GCPL), mentioned, “We understand that these are testing times for the country and as a brand stands for securing happy moments of families, Goodknight aims at spreading the message of safety and togetherness. This highlights the resilient spirit of ours to fight against the pandemic. Goodknight urges people to stay indoors and spend these moments with their families in a meaningful way, as this will help us to emerge stronger from the current situation.”

Steve Priya, vp and govt artistic director, Wunderman Thompson, mentioned, “Goodknight, a brand synonymous with protection wanted to tell families all across India to be a bit more patient and continue to stay safe and protected at home. But this time, we decided to not just cast one family. A Casting Call was shared with the employees of Godrej Consumer Products and Wunderman Thompson. The result is a truly homemade commercial that launched close to a 100 first time actors and cameramen!”


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