Media and marketing conglomerate, Laqshya Media Group has performed analysis on perceptions of millennials submit COVID-19 lockdown. In response to the research, 75% millennials optimistic about visiting public locations inside 3- four weeks of post- COVID-19 lockdown.
Online shopping is the one digital exercise that’s poised for development submit lockdown throughout each age cohorts. OTT, Video Calling and Social Media might even see sharp decline throughout age teams, the report stated.
As soon as the lockdown is lifted, what are the primary Three issues that folks would do (other than re- becoming a member of of workplace/ school/college) was one of many questions raised within the research. Visiting pals and consuming out are clearly the highest two actions that millennials hope to do as quickly because the lockdown is over, with the politically right, visiting household, rating third. Nearly two-thirds (64%) of the youthful bunch will rush to their pals; comparatively much less (47%) of the 25+ expressed comparable keenness. Consuming out can be most deliberate for by the <25. Visiting a household clearly is a high precedence for 51% of the 25+ age group.
Individuals’s concern in regards to the planet and about points pertaining the surroundings is lastly discovering expression! Presumably, the clear air and the sounds of the birds have revamped 86% respondents conscious of the necessity to take care of Mom Earth, the report discovered..
Over the subsequent 6 months, consuming out (66%), films (54%) and home journey (53%) are, by far, the highest Three leisure actions that people are contemplating doing, when requested high Three leisure actions to do. Worldwide journey is important at 12%. In all probability an immense alternative for the journey & tourism trade to capitalise the state of affairs and provide appropriate offers to Indian shoppers.
The youthful lot of shoppers are wanting ahead to consuming out or going to nighttime golf equipment, as in comparison with the relative seniors. The 25+ age group will want home journey to a higher extent with 57% of the shoppers mentioning so. Procuring in malls/complexes and consuming out/evening golf equipment are the go-to actions for ladies shoppers, Home journey, video games, live shows, exhibitions and so on have been most well-liked by males. There have been no important variations within the selections made by folks throughout cities.
Will respondents discover Billboard promoting / Bus Cease promoting extra, or much less, after the lockdown interval? Total, 86% of all respondents selected to say that they’ll discover billboards and bus shelters as a lot or greater than earlier than the lockdown. Solely 14% of the respondents selected the ‘less than before’ choices. 23% of the shoppers said that they’re more likely to discover out-of-home promoting to a higher extent than earlier. This relates positively with the alternatives made by the respondents within the earlier query on decrease consumption of digital media submit lockdown.